Over Generalized Startup Advice, Issue 1- Pros and Cons

28 Nov 2009 – Overly Romanticized Home Office in Greensboro NC

When our company was in its infancy (we’re approaching toddler stage now) I thought a lot of decisions carried more weight than they actually did. Often times the pros and cons of certain situations were weighed endlessly and, as it is bound to do, it often comes out in the wash.

Of course, some decisions will be meaningful.

But in a startup, you make an ass-load of decisions a day. For me, when first embarking on this company building experiment, many decisions had a heightened perceived importance.

Sometimes we got emotionally invested in many of them (especially if one of us had already invested some sweat into one of the options). In reality, most of them don’t mean a thing. It’s your determination and drive that makes you keep going when your decision is the wrong one that matters.

If you’re starting a business now and your struggling with a decision (and my bet is, you are) do whatever it takes to move forward. Often a best case scenario: forcing yourself to get creative and execute all choices. It’s way more important to have a quicker pace at which you test your ideas than it is to make the right decision.